Sri Lanka’s No. 1 brand BOC dented by bond scam?
- 2017 brand value -2%
The highest share of voice(SOV) event of Sri Lanka in 2017 was undoubtedly the alleged bond scam of the Central Bank. Via TV, radio, press, social media and now on the political stage, whether highlighted by the SLFP, JVP or the JO, the echo is one. Fortunately, the President taking leadership and the top-notch commission to investigate the details saved face for the Government. The report was presented on 30December and made headline news in every medium once again.