Arjun Aloysius buys Sun, Weekend brands
Well-known businessman Arjun Aloysius has bought the Sun and Weekend newspaper brands from the M.D. Gunasena Company, according to reports reaching Lanka News Web.
The company owned Weekend, Sun, Riviresa and Davasa, and Aloysius has bought the first two only. Forty eight members of the company were entitled to the two brands and all of them have been paid by Aloysius.
Meanwhile, Aloysius’ newspaper company will launch its first publication, Janayugaya, on April 04 as a daily. Thereafter, Weekend and Sun will be launched as weeklies.
A big promotion is underway for Janayugaya, including a poster campaign claiming a people’s rebellion is nearing for a new era. Key personalities in the electronic and print media have been recruited to the new newspaper company at very high salaries, reports add.