This is an unlikely but true story about
iconic brands being protected by an amazing airline captain
, the power of social media, and how to create customer-centric culture. Every enterprise can learn much from this story as it exemplifies the incredible benefits of empowering and trusting employees to not only do their job but also represent the brand – in this case, also save lives. The QF32 incident occurred in November 4th, 2010. The ATSB (Australian Transport Safety Bureau) published their final report in June 2013, and Air Crash Investigations released their documentary in February 2014.
