Apith “Sinha le”
Saturday, 9 January 2016
As a student of marketing, I have been pretty impressed at cost-effective marketing solutions afforded by social media to burgeoning entrepreneurs, social reformers, political opportunists and those alike. For good or for worse, online platforms have had the ability to trigger tremendous reach within short periods of time. Social media is doubtless playing the role of a catalyst in revolutionising the information age. How could a theme as “esoteric” as “Sinha le” reach vast audiences across nations and continents sans Facebook, Twitter, and YouTube?