Give life to Budget 2016 with marketing thinking
Tuesday, 22 December 2015
Given that the Budget 2016 has come to a close with a mandate of over a hundred-plus, now the challenge is implementation. This can happen only if a strong private partnership exists and each of us agrees to take the country forward. 2016 will be a tough year for Sri Lanka given the global economic slowdown that is predicted. In my view, unless we keep politics away and drive economic growth via marketing, which means value addition, we will not do justice to the bold Budget that has been passed.
Tuesday, 22 December 2015Given that the Budget 2016 has come to a close with a mandate of over a hundred-plus, now the challenge is implementation. This can happen only if a strong private partnership exists and each of us agrees to take the country forward. 2016 will be a tough year for Sri Lanka given the global economic slowdown that is predicted. In my view, unless we keep politics away and drive economic growth via marketing, which means value addition, we will not do justice to the bold Budget that has been passed.