Sixty-month challenge in the House
2015-08-21 01:15:32
In his latest book on political marketing, a timely release during the electioneering process, Dr. Sunil Jayantha Navaratna argues that a vote by a person to a particular political party or to a candidate is a temporary loan based on a package presented through propaganda and promotion during the campaign. That package consists of seven Ps: Person , Party and Logo, Policies & Plans, Promises, Performances, Perceptions & Predictions and Payback.
Rajapaksa party falters; voters preferred the UNF and a Maithri-Ranil Government
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2015-08-21 01:15:32In his latest book on political marketing, a timely release during the electioneering process, Dr. Sunil Jayantha Navaratna argues that a vote by a person to a particular political party or to a candidate is a temporary loan based on a package presented through propaganda and promotion during the campaign. That package consists of seven Ps: Person , Party and Logo, Policies & Plans, Promises, Performances, Perceptions & Predictions and Payback.