Bill Gates commends Ceylon Today and Mawbima
I like the ingenuity… mosquito-repellent newspaper helps fight dengue in Sri Lanka: http://b-gat.es/1qRwTN7
BY NIRESH ELIATAMBY- July 13, 2014
Bill Gates, founder of Microsoft and the world's richest billionaire, commended Ceylon Today and Mawbima for the remarkably innovative world's first mosquito-repellent newspaper.
A joint effort by Ceylon Newspaper (Pvt) Ltd and Leo Burnett Solutions, the mosquito-repellent newspaper was published on 7 April 2014 by Ceylon Today and Mawbima. The story has gone viral on the Internet, and hundreds of newspapers in dozens of countries have published articles about it.
Gates tweeted and commented on his official Facebook page (https://www.facebook.com/BillGates) on Friday: "I like the ingenuity... mosquito-repellent newspaper helps fight dengue in Sri Lanka."
Within 24 hours, Gates' comment received thousands of positive comments and tens of thousands of 'likes'.
Saranga Wijeyarathne, Director Marketing of Ceylon Newspapers (Pvt) Ltd., commented: "The world is talking about our innovation in fighting dengue and raising awareness of this deadly disease.
We've received a huge number of requests for information. Yesterday, the world's largest circulated newspaper, Japan's Yomiuri Shimbun, contacted us and asked us for photographs and information for an article they are publishing on our mosquito-repellent newspaper."
More details can be found on page 3 in the Latitude section.
Bill Gates
I like the ingenuity… mosquito-repellent newspaper helps fight dengue in Sri Lanka: http://b-gat.es/1qRwTN7
BY NIRESH ELIATAMBY- July 13, 2014
Bill Gates, founder of Microsoft and the world's richest billionaire, commended Ceylon Today and Mawbima for the remarkably innovative world's first mosquito-repellent newspaper.
A joint effort by Ceylon Newspaper (Pvt) Ltd and Leo Burnett Solutions, the mosquito-repellent newspaper was published on 7 April 2014 by Ceylon Today and Mawbima. The story has gone viral on the Internet, and hundreds of newspapers in dozens of countries have published articles about it.
Gates tweeted and commented on his official Facebook page (https://www.facebook.com/BillGates) on Friday: "I like the ingenuity... mosquito-repellent newspaper helps fight dengue in Sri Lanka."
Within 24 hours, Gates' comment received thousands of positive comments and tens of thousands of 'likes'.
Saranga Wijeyarathne, Director Marketing of Ceylon Newspapers (Pvt) Ltd., commented: "The world is talking about our innovation in fighting dengue and raising awareness of this deadly disease.
We've received a huge number of requests for information. Yesterday, the world's largest circulated newspaper, Japan's Yomiuri Shimbun, contacted us and asked us for photographs and information for an article they are publishing on our mosquito-repellent newspaper."
More details can be found on page 3 in the Latitude section.
