8 Invented Diseases Big Pharma Is Banking on
Sleep sweating? Here are some new ways the pharmaceutical plans to make money.
Since direct-to-consumer drug advertising debuted in 1997, pharma's credo has been When The Medication Is Ready, The Disease (and Patients) Will Appear. Who knew so many people suffered from restless legs? Now pharma is back to creating new diseases, patients, risks and "awareness campaigns." Check out these eight new diseases they've invented.
1. SERM deficiency
